Work

Selected Work & Experience

A few examples of the work behind Magna Creative.

The examples below come from both Magna Creative projects and Jake’s earlier senior roles. Where the work was done before Magna Creative, we say so.

Jake developed this way of working while leading operations in a games-focused education and employability organisation. Several programmes, teams, partners, deadlines and reporting requirements all had to be kept moving at the same time.

Information was spread across email, meetings, documents, spreadsheets and separate task systems. Getting a reliable picture meant checking several places and relying too much on memory.

Jake rebuilt the setup around:

  • one live view of active work
  • simple records for open decisions
  • regular checks for deadlines, risks and reporting
  • better links between the documents and information already in use
  • scheduled summaries of what needed attention
  • AI used for drafting or summarising where it genuinely helped, with people making the decisions

Magna Creative now uses the same principles in its own work.

The useful part was not AI or any one tool. It was being able to see priorities, open decisions, responsibilities and risks without piecing the picture together by hand.

Discuss an operations problem

Age of Empires II tournament operations is one of the areas we know best, including competitions backed by World’s Edge (Microsoft).

We have worked with organisers including T90Official, GamerLegion and Brazilian Dynasty across competitions with more than US$475,000 in prize pools, including online and LAN events backed by World’s Edge (Microsoft).

The work has included:

  • tournament structures and formats
  • rules and handbooks
  • registrations and player administration
  • scheduling across countries and time zones
  • player and organiser communications
  • dispute and exception handling
  • competitive administration
  • live event coordination

A tournament can be thrown off by a bad schedule, an unclear rule, a missed message or an exception nobody planned for. Our job is to spot those problems early and keep the competition moving when something changes.

Discuss an event
Audience watching an Age of Empires match at the Brazilian Dynasty event
Brazilian Dynasty — live Age of Empires competition.
Players and attendees gathered around computers during the Brazilian Dynasty event
Behind the public stage: players and attendees around a live game while Jake Britten works in the event space.

Innovations Homecare had a lot to explain online: different services, locations, recruitment, community information, FAQs, testimonials and several routes for enquiries.

Magna Creative restructured and built the public site so that information could live in one place without forcing every visitor through the same path.

The site brings together:

  • service information
  • locations
  • recruitment
  • FAQs and testimonials
  • community content
  • enquiry routes

The finished site gives Innovations Homecare one place to explain what it does and keeps the content straightforward for the team to maintain.

Innovations Homecare website homepage showing navigation, the home-care hero and links to services, about and community content
Innovations Homecare — public website structured and built by Magna Creative.
Discuss a website project

What this work has in common

The jobs are very different, but the problems often look familiar: the next step has no clear owner, information is spread across too many places, important hand-offs are being missed, or the team simply does not have enough capacity.

We can step in at the level that makes sense — lead the project, own one part of it or work alongside the existing team.

Tell us what you’re trying to deliver